June 14, 2017 | The Engine at Runway East

Email Marketing Day



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What will you learn

over the course of the event?

Email as a channel continues to go from strength to strength. Subscribers want to receive legitimate permission-based emails and these can deliver up to an astounding 30:1 RoI. With a customer-centric approach in mind the email format is conducive to fostering a relationship with subscribers enabling achieving business goals. If you are interested in growing your business and building a positive brand experience for your customers, you shouldn’t miss #EMD17!

Gain actionable marketing education from industry experts



Get to know inspirational stories of customer-first marketing

Discover how-to details on proven strategies



Learn how to measure your digital marketing success


Registration opens


2017 Trends in Email Marketing

09.45 - 10.05

Kay Lancucki, FreshMail


10.05 - 10.15

Content Marketing in eCommerce

10.15 - 10.35

Tony Messer, Pickaweb

Panel and Q&A with Bloggers

10.35 - 11.00

Sarah Scriven, Creativeandcoffee.com

Lisajane, Your Empire Creation Coach

Coffee break/networking

11.00 - 11.30

Progressive Enhancements for Email

11.30 - 11.50

Kristian Robinson, CACI


11.50 - 12.00

Seamless Consumer Communications and Experiences

12.00 - 12.20

Deborah Womack, Principle Consultant


12.20 - 12.30


12.30 - 13.30

Improving deliverability as the email landscape evolves

13.30 - 13.50

Guy Hanson, Return Path

Importance of Strategy in Email Marketing

13.50 - 14.10

Jenna Tiffany, DMA.org.uk

B2B Email - cornerstone of a successful ABM strategy

14.10 - 14.30

Riaz Kanani, Radiate B2B

Panel and Q&A with the Speakers

14.30 - 15.00

Coffee break and networking

15.00 - 15.30

Realise the benefits of Holistic Testing

15.30 - 15.50

Kath Pay, Holistic Email Marketing


15.50 - 16.00

Intelligent Personalisation

16.00 - 16.20

Jack Taylor, Smarkets


16.20 - 16.30

The Importance of eCRM in a B2B Environment

16.30 - 16.50

Phil Ireland, Watt Utilities


16.50 - 17.00

Email in Multi-Channel Marketing

17.00 - 17.20

Amy McManus, AM Marketing


17.20 - 17.30

17.30 - 18.30

Thank you drinks and networking

18.30 - Onwards

Social Networking @The Jugged Hare

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Kay Lancucki


Kay Lancucki has several years of experience in Marketing. He often helps SME’s to implement proven email and digital marketing strategies that drive ROI. Kay also consults with larger companies on email marketing automation to reduce costs and improve personalisation. As well as helping companies to optimise their email marketing results, he organises email marketing workshops and is a speaker in the field of online marketing.

Guy Hanson

Return Path

Guy is a passionate advocate for intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans nearly 15 years, he is a global e-mail expert and thought leader. Leading Return Path’s International Professional Services consulting team, Guy has worked with a broad range of clients across 5 continents to improve their email delivery, subscriber engagement and revenue generated. Outside of work, Guy is the Chairman of the DMA Email Council. In this role, he works with industry peers including brands, agencies, and service providers to promote the best interests of the email industry to a broader audience. He is also a regular contributor to the industry press.

Kath Pay

Holistic Email Marketing

Kath lives and breathes email marketing, and has over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council. She is regarded as an industry thought leader, one of the World''s Top 50 Email Marketing Influencers, and is an internationally renowned speaker.

Kath heads up training for Econsultancy on Personalisation, and Email Marketing as well as having trained many brands on marketing automation.

Jenna Tiffany

Let's Talk Strategy & DMA.org.uk

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna has over ten years’ marketing experience within B2B and B2C sectors with experience in the travel, financial and retail sectors. As the Communications Ambassador for the CIM Greater London regional Board and a contributing hub member to the DMA’s Email Marketing Council, Jenna’s expertise ranges in working with both small and large brands such as to analyse and develop their key journeys & wider digital marketing activities, developing best in class digital marketing strategies & campaigns to deliver ROI. As a proven thought-leader, competent public speaker and publisher, Jenna can be regularly seen sharing her latest trends and key industry topics.

Jack Taylor


Jack Taylor has worked for L'Oreal, Paul Smith, Universal Music and most recently a start-up betting exchange called Smarkets. From an email marketing perspective he has experience working towards a number of different objectives. At L'Oreal it was about loyalty and retention, at Paul Smith it was e-commerce and revenue, at Universal Music it was about high volume, high impact 'product' releases and at Smarkets the focus has very much been about customer journey flow.

Tony Messer


Tony Messer is a the Co-founder and CEO of UK web hosting company Pickaweb. He specializes in helping small businesses, web designers, developers and agencies. He is a contributor to Entrepreneur, Business and Search Engine Journal, and the author of the Amazon best selling book "The Lazy Website Syndrome" which provides business owners with a clear, step by step approach for growing their online operations. Tony is passionate about developing a powerful, long term and sustainable content strategy that supports business objectives.

Deborah Womack

Principal Consultant

Digital and CRM Principal Consultant. For more than 20 years Deborah has been leading the transformation of global businesses into customer-focused enterprises by instituting CRM Strategies, Tools, and Techniques across Digital, Mobile and Social. Having worked with some of the world’s leading companies and brands such as SABMiller, Nokia, Sony, Marks and Spencer and Kimberly-Clark, Deborah applies a unique perspective to CRM solution design by focusing on understanding and solving the core business challenge faced by organizations today: delivering great experiences by building successful customer relationships in ever-changing, challenging landscapes.

Kristian Robinson


Kristian is the Senior Email Developer at CACI’s Email Studio in London. He likes to explore the boundaries of email and what is achievable, and while he still believes that email should be for everyone, but he also thinks that "just because Outlook is rubbish why should everyone else suffer?”Recently he has been blogging and creating concept builds such as ‘Interactive Christmas Trees’, 'Sonic The Hedgehog themed games’, and 'Alien Trilogy tributes' by "putting down the handbook and seeing where what happens”. In the last 12 months he has spoken on various topics at events from Litmus, Email on Acid, and Adobe. This time his attention will turn to Progressive Enhancement in email, what it is, why it’s extremely relevant to email right now and going forward.

Riaz Kanani

Radiate B2B

Riaz is Co-founder of Radiate B2B, a pioneering B2B account based marketing consultancy transforming the way B2B marketing is delivered today. He scaled Silverpop, which set out the best practices for B2B marketing a decade ago and was the leader in B2B marketing automation and content marketing before it exited to IBM.He has sat on the DMA email marketing council helping to set the direction of the email marketing industry and the GDPR and ePrivacy regulations now being rolled out. He is chair of the Cass Entrepreneurs Network and regularly speaks, writes and judges awards in Marketing and Entrepreneurship.

Amy McManus

AM Marketing

Award-winning marketing agency owner, Google Partner and qualified specialist in all aspects of digital marketing. From Pay-Per-Click, YouTube and Social Media to Strategy, Branding and Design. Had the pleasure of working with some truly marvelous people; from local sole traders to global multinationals. The largest project to date? 14 months working with worldwide operator DFDS Seaways managing all on-board marketing and communications for their five English Channel vessels and project managing the commercial signage re-brand of their two newest ships.

Phil Ireland


Phil Ireland, currently Head of CRM & Marketing Operations at WATT UTILITIES LTD. Phil has worked in various industries such as Retail, Trade, Energy, Charity and Education over the past 10 years, implementing eCRM strategies for SME and large enterprises. Passionate and very much in love with all things email, he has overseen companies generate millions in revenue for eCRM campaigns.

Sarah Scriven

Creative and Coffee

Sarah is a business coach who teaches and champions female entrepreneurs just starting out in the online, business space. After leaving her legal career Sarah started her first business, designing book covers for boutique publishers and self-publishing authors. This inspired her to begin her blog, Creative and Coffee, to help fellow, aspiring business owners leave their 9-5 and build their dream businesses. Sarah teaches monthly business Masterclasses to her ‘Coffee Club’ members, is the author of ‘The Creative’s Guide to Instagram’ and is known by her audience for being an expert in social media engagement.


The Engine at Runway East

10 Finsbury Square
Old Street, London


June 14, 2017

Registration opens 09.00

09.45 Start

Have a question?

Get Tickets Now

Please complete the form and we will get back to you ASAP.

Alternatively you can call or email us:

Phone: 020 7097 8577

Email: kay@freshmail.com